ABOUT US

Women at the core, family at the heart, empowerment in every stitch.

Our small business started as a passion project of three sisters and their mum, blending family values with a love for classic and comfortable casual wear. “In my activewear” was an inside joke in our family for years; running errands, working from home, binge-watching shows... all while dressed like we were heading to a workout. It was about comfort, confidence and that slightly cheeky feeling of looking good while doing nothing in particular.

Laine Label was born from that spirit.

WE DESIGN ELEVATED ATHLEISURE THAT SUPPORTS YOUR LIFESTYLE

Whether you're heading to a pilates class, walking your dog or just relaxing on the couch doing absolutely nothing. Our pieces are made for women who value ease without compromising style and who know that comfort is a form of power. We’re here to expand the idea of what activewear can be. It doesn’t have to mean high intensity. It can mean living intentionally, dressing confidently and showing up as yourself. In softness, in strength, in stretch.

THIS IS ATHLEISURE FOR REAL LIFE

And it’s made by women, for women. Timeless pieces that fit seamlessly into your lifestyle.

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